Sofia Roper is a simplification and optimization specialist for biz owners

Hi, I'm Sofia.

Austrian • South African • American

Creator, teacher, perpetual learner, entrepreneur, and tech whisperer...with a world of experience.

I strive to always create amazing work that I can be proud of and that solves a real problem... that makes happy customers.


From Austria to South Africa to the USA

I was born in Vienna, Austria, to very young parents. My father dreamed of sunshine and opportunity so we immigrated to South Africa when I was seven. Just like my dad, I dreamed of having my own business one day.

After training as a goldsmith and learning the fundamentals of business management, I opened my own store at 23.

Six years in I went through a difficult divorce and almost lost everything. As I was rebuilding, I stumbled upon a better way to do business that brought me higher levels of success than before.

A few years later I experienced a painful one-of-a-kind relationship situation that woke me up and started me off on a long personal development journey.

The lessons I learned from my two extremely challenging experiences, added a deeper level of insight and understanding for the problems my clients face...and how to solve them.


In 2001 I left South Africa and settled in San Diego, California where I started a new career as an investment advisor and divorce financial planner. 

Later I began to give regular workshops teaching women how to manage finances and navigate divorce or career change.

Although I did well as a financial advisor, I realized that I had no passion for it. I did however love coaching

After seven years I quit financial services and took time off to come up with an idea for a new venture that I could love as much as I loved my first business.


It took longer than I expected. I love tech and I love personal development, so I spent the time gaining internet marketing and web development skills while expanding my personal growth.

During my break I continued to coach a handful of private clients, and became a volunteer C.A.S.A (Court Appointed Special Advocate) for children in the foster care system.

In 2015, I left San Diego to check out Oregon where my daughter and her hubby had moved to a few months earlier.

I stayed with friends on my way there and each needed help with their computers. After setting things up for them so that it was simpler and more efficient, they both said the same thing; "You're very good at this and have so much patience. You could do it as a business."

Well that's all the encouragement I needed. Shortly after settling in Oregon, I started my tech and web development biz and clients started calling me The Tech Whisperer.


After my grandson was born, the 'kids' moved to Knoxville, Tennessee. Since they were my only family in the US, I moved there too.

That's when I decided to combine all my expertise and experience and do business coaching and consulting both offline and online.

I now get to use my business, personal development, coaching, and tech expertise to simplify, optimize, and strategize for my clients' ultimate success - all of my favorite things!